III.Log

Systems I build, what they cost, and what they actually returned. Every number here has a denominator, a period and a method, or it is not here.

• The attribution report that proved the dashboard wrong
  Twenty-seven reservations crossed by hand against eight independent sources, because last-click attribution measures who was nearest the door, not what created the sale.
  19 june 2026 · 3 min
• Zero to forty clients in six months — the actual system
  Four acquisition channels running at once, a Notion database honest enough to record where things came from, and a sales process that never opens with price.
  22 may 2025 · 5 min
• I cloned my brain to finish a master's at 2× speed
  The best-performing thing I have ever published is a video about building a system — made two years before I had language for why that mattered.
  6 february 2024 · 2 min · video · 21,273 views