Luis Pollon

I.The Argument

Most teams split the work in two: someone makes the content, someone else buys the media — and the handoff is where the money leaks. I do both, and I build the tooling that connects them: the dashboards, the automations, the attribution reports that tell you what actually happened.

I studied economics, spent three years on a fixed-income desk in New York building automations nobody asked for, then chose my own company over the job. This site is the ledger of what that decision produced.

II.Works — things that exist and can be verified

• us
  Unsunk Studio2025–

  The production system I run my company on — CRM, content pipeline, client dashboards, narrative reports.

  next.js · supabase · s3 · browser extension · google / meta / slack
• 8.28×
  The attribution report2026

  27 reservations at a boutique hotel, crossed against eight independent sources, one by one — proving the dashboard undercounts.

  R$9.1k spend → R$75.9k floor · google 21.6× · meta 12.9×
• cb·vc
  Client sites2024–

  Same method, opposite briefs: an American playwright’s licensing catalogue; a regulated B2B funnel in Portuguese.

  chad-bradford.com · vanessacustodio.com.br · +9 shipped
• kc
  Knossos CodexBUILDING2026–

  A software company for the tools I keep building anyway. First project: Proft Car.

  knossos, cretan labyrinth · codex, the bound book
• up
  Unsunk Productions2019–

  The creative studio where all of this started — founded in college, rebuilt in 2024. The lighthouse doesn’t create the sea; it guides the boats.

  un·sunk — that which does not go under

III.Log — systems I build, what they cost, what they returned

• The attribution report that proved the dashboard wrong
  Eight sources, 27 reservations, and the lead Meta generated that the OTA took credit for. 2026 · 3 min
• Zero to forty clients in six months — the actual system
  Four channels, a Notion CRM, and a sales process that never pitches on the first call. 2025 · 5 min
• I cloned my brain to finish a master's at 2× speed
  The system video that built the channel — before I had a name for the thesis. 2024 · video · 21,273 views

IV.Films (2016–2025)

Selected film work, curated from the Unsunk library — every case, with credits, lives on unsunkproductions.com.