An in-depth explanation of how my business leveraged social media and digital content to grow from 0 to 40 clients in 6 months (and how you can too)
But here’s the thing: you’re not alone. In fact, it’s completely normal to feel this way! Whether it’s your first photoshoot or your tenth, nerves can creep in. The good news? There are ways to get comfortable and look your best on camera.
If you want a written version, keep on reading, but if you want a video-version of this article, watch below:
Video Version:
Written Version:
About a year ago, I left my finance job in NYC with a stupid idea:
Start a business in marketing and video production.
That might be a red flag for some, and a “heck yeah!” for others.
But then I thought: “Ok cool… now how do I get clients?”
Six months later, I had gone from 0 to 40 clients. Not bad for someone who’d never done that before.
In the next few weeks, I’m going to share some of the problems I ran into — and how I solved them — hoping it’ll help you reach your goals a little faster.
So here’s how I got my first clients:
✅ Know where your leads come from — and how you can get more. I did 4 things, and every single one eventually converted:
Posted content
Reached out to strangers (SDR)
Ran ads
Told my network I was looking for clients
✅ Track where your leads are coming from. (This is where having a CRM helps — I used Notion)
✅ Never just send your price. (If you do, you’ll end up competing on price — and it was a pain to profit this way)
✅ Understand that it’s a sales process, not just one call. (aka “never try to sell on a single call”)
For me, this process became: Discovery → Strategy → Offer → Negotiation
A true stranger won’t just give you money out of the blue — they need to know you first.
This is also why posting content helps. It builds trust and leads to a higher conversion rate for the leads that come to you.
✅ Run local ads. You don’t need anything fancy or a ton of money.
✅ When someone follows you, engage with them.
(I’ve closed clients just because I sent a welcome message — no pitch. Turns out, they just needed a “hello” from me)
The screenshots are from my Perennial Report from those first months in 2024. I track and do things differently now — but this was a solid starting point.
